Rewards or loyalty programs are popular within the hospitality industry, and for good reason. Travelers are loyal to hotel brands they can trust, demonstrate consistent value, and customize an experience both while on property and in between stays. BON Loyalty Suite rewards program is a way to say thank you to loyal guests, while also giving them an incentive to book their next trip.
” What is new in existing BON Loyalty Suite?
Multiple revenue-based membership levels
Hoteliers can now set different Loyalty Groups (VIPs Levels) based on the Amount of Revenue or No of reservation each customer has generated in the hotel booking engine. This way when a member customer reaches the criteria of a new Membership level, then the system automatically moves the member customer to the new Membership Level.
Bringing New Energy to Your Brand
If you don’t already have a loyalty program, now is a good time to start one. If you already have one in place, brainstorm ways to improve it. Guest loyalty is beneficial all around. Of course, you want people who enjoy your hotel to return as often as possible, so why not give them an extra incentive to do so. The more consistently you communicate the benefits and your appreciation for their patronage, the more they will feel like you are creating an experience customized for them, which is the ultimate goal.