Is Your Booking Engine Responsive? A question that is normally raised by hoteliers to our sales team.

Of course it is. That would be absurd. Every booking engine is expected to be responsive these days. Delivering anything less would be a crime towards your clients. Responsive design is the new minimum baseline. It’s an expected human right, like shelter, food, water, and internet access.

From our point of view it’s no longer a selling point when everyone is doing it. And it‘s not impressive if you’re doing a lazy job.

Desktop vs Mobile approach

BookOnlineNow design work has taken a desktop-and-mobile-simultaneously approach.Neither one or the other got more attention, and both are structured so that our technical team could develop proofs of concept for each of them as early as possible within the design process. Our experience showed us that the process of designing for big and small screens, touch and non-touch, can each uncover different design solutions that then inform the other.

This is the main reason that we run different Booking engine versions for Desktops/Tablets and Mobile devices and we are proud of the conversion results for hotels.

The mobile experience is clearly different from the desktop experience, and therefore needs to be treated differently.

Having the same experience on desktop as on mobile, a typical “responsive” approach, is simply not good enough anymore. Each platform, whether desktop or mobile, needs to be optimised for its users and for its user experience capabilities and user expectations.

Need to learn more about our Desktop & Mobile versions?

Contact us today